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This guide offers a structured approach to troubleshooting Adobe Target activities in server-side environments. The document helps businesses resolve issues efficiently, ensuring seamless customer experiences and maximising personalisation impact.

Whether you’re using at.js or the Adobe Experience Platform Web SDK, personalisation can be tricky. That’s why we’ve created an easy-to-follow Troubleshooting Guide to help you solve delivery issues and get your Adobe Target setup running smoothly.

In the world of digital marketing, delivering personalised content is key to engaging your audience. But what happens when your users fit into multiple audience segments? In this blog, we dive into Adobe Target’s Experience Targeting (XT) and explore how to effectively manage and prioritise overlapping audiences. Using real-world eCommerce scenarios, we’ll show you how to ensure that your users always receive the most relevant and impactful experience, boosting both engagement and conversion rates.

This blog guides you through steps to achieve effective governance of digital properties using Adobe Target, to ensure precise experience optimisation and to avoid accidental updates that could disrupt user experiences.