February 1, 2024
Experience Optimisation Pre-Launch QA Checklist
Our Pre-Launch QA Launch Checklist is designed to guide you through the essential steps to guarantee a smooth and error-free launch.
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January 8, 2024
Art of Balance: Overcoming Marketing Fatigue Using Frequency Capping
Marketing-Fatigue, caused by repetitive marketing messages can have detrimental impact on user experience and consequently to journey conversion rates. Frequency capping has been long used by marketers as a strategic tool to mitigate marketing fatigue. This article delves into enabling this technique for owned-media, using Adobe Target.
October 27, 2023
What’s Your Biggest MarTech Challenge?
MarTech adoption is no longer a luxury; it’s a necessity. While 88% of today’s marketing budgets are dedicated to MarTech spend, only 42% of marketers utilise their full MarTech stack capabilities. Let’s dive into the hurdles that businesses currently face and the repercussions of low MarTech adoption. We’ll also explore key reasons for this wastage, as well as actionable solutions for overcoming the challenge you’re facing so that you can supercharge your MarTech adoption.
October 23, 2023
Unlocking AI in Experimentation and Experience Optimisation
Experimentation is the process of testing variations in design, content, and user experiences to determine which performs best. AI enhances this process in several key ways.
October 23, 2023
Harnessing AI for Experience Optimisation: Blending Human-Centric Creativity with AI for Rapid Experimentation
The incorporation of Artificial Intelligence (AI) into experience optimisation is not just an exciting advancement; it is a transformative force in the realm of digital experiences. AI is not something to shy away from; it is a catalyst for human-centric experimentation, promising tailored, efficient, and data-driven interactions.
September 26, 2023
Unlocking Success: Bridging the Gap Between Ad Messages and Landing Pages
Crafting the perfect ad is just one piece of the puzzle in today’s digital landscape. Equally important is ensuring a seamless journey for your audience.
September 20, 2023
The Forgetting Curve: The Importance Of Going Beyond Traditional One-Day-Training
Without any extra effort, more than 50% of what we learn is forgotten within an hour, 2/3rds by the end of the day, and a staggering 80% by the end of the month. These statistics should make anyone pause and rethink how we approach business training.
September 11, 2023
Crafting Trust through Customer Identities: The Secret Spice of Successful CDP-Driven Relationships
Establishing trust is paramount, and companies must become adept at managing customer identities to achieve this. Customer Data Platforms (CDPs) have emerged as instrumental tools in this pursuit, empowering businesses to unlock the key to trust-building through personalised, seamless customer experiences.
September 5, 2023
Cookies Crumbling: The Art of Thriving in a Post-Third-Party Cookie World (with CDPs)
Tech giants like Google are phasing out third-party cookies in favour of more privacy-centric approaches. So, what does this mean for marketers and organisations, and how can you adapt to this new reality?
September 1, 2023
Comparing CDPs and CRM Systems
Often there’s confusion between CDPs and CRMs and one is chosen over the other. Let’s unravel the intricacies of CDPs and CRMs, shedding light on their differences and similarities to assist businesses in discerning the most effective use cases for each.