August 30, 2023
Debunking Common Myths About Customer Data Platforms (CDPs)
Let’s debunk some of the most prevalent CDP myths. Gain a clearer understanding of what CDPs truly are and how they can benefit your organisation.
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August 24, 2023
Experience Optimisation Repository
A list of prominent individuals to follow on LinkedIn, books to read and communities to join – to keep learning and remaining updated on Experience Optimisation (CRO, Personalisation, Experimentation and Growth).
August 24, 2023
Optimising User Experiences with Generative AI: Personalisation and Beyond
In this article, we explore how Generative AI can be harnessed to optimise user experiences, making them more personalised, immersive, and enjoyable.
July 12, 2023
Exploring Google Analytics GA4 Alternatives: Entering The Post UA World
In this article, we will explore several Google Analytics GA4 alternatives that can cater to the needs of businesses in this post-UA era.
June 16, 2023
Top 15 Use Cases of Customer Data Platforms (CDPs) for Driving Business Success
In this article, we will explore top 15 CDP use cases and how they can empower organisations to drive growth, improve customer experiences, and optimise marketing strategies.
March 3, 2023
Key Experience Optimisation and CRO Trends in 2023
In this article, we will explore the key conversion rate optimisation trends that are shaping the digital landscape in 2023, empowering businesses to enhance user experiences, drive conversions, and achieve sustainable growth.