November 11, 2024
MarTech Events Calendar
A single stop place for all upcoming events related to MarTech, Marketing, Experimentation and more!
Rajneesh Gautam
November 11, 2024
HOW – Q6 of 6 Key Questions to Unlock Personalisation
Explore the sixth and last question of the 6Ws – the questions which are essential for unlocking personalisation: determining HOW personalised message will be delivered.
September 9, 2024
WHAT – Q5 of 6 Key Questions to Unlock Personalisation
Explore the fifth question of the 6Ws – the questions which are essential for unlocking personalisation: determining WHAT message will be delivered.
August 7, 2024
Cross-Device Harmony: Crafting Engaging Visitor Experiences Without Marketing Fatigue
With the average person using 3.6 devices, avoiding marketing fatigue can be challenging. Discover how multi-device frequency capping can help maintain a consistent and optimised frequency of marketing messages across all devices, preventing the risk of overwhelming customers with redundant or excessive content.
August 1, 2024
WHEN – Q4 of 6 Key Questions to Unlock Personalisation
Explore the fourth question of the 6Ws – the questions which are essential for unlocking personalisation: determining WHEN the experience will be delivered.
June 20, 2024
Driving Business Growth By Leveraging The Power of Recommendations
Online recommendations are now crucial, with platforms like Amazon and Netflix setting high standards. Consumers expect tailored suggestions, driving engagement, conversions, and loyalty. Adobe Target helps businesses achieve this personalisation at scale.
June 11, 2024
WHO – Q2 of 6 Key Questions To Unlock Personalisation
Let’s explore how to tackle the second question that unlocks personalisation: defining your target audience. Let’s address the WHO.
May 14, 2024
WHY – Q1 of 6 Key Questions To Unlock Personalisation
In designing a personalisation program or individual campaign, asking WHY is a crucial step. The answer to this question helps identify the goals that the campaign should achieve and motivates us to determine whether it met expectations.
March 25, 2024
The Matrix of Growth: Choosing Between Neo’s Learning and Mr. Anderson’s Stagnation
The iconic Matrix series presents us with two distinct personas: Neo and Mr. Anderson. While both characters start as the same individual, they represent two divergent paths—one of continuous learning and the other of static training. Their journeys provide a compelling metaphor for our professional and personal growth. So, which path do you and your team walk on?
March 5, 2024
Unlocking Personalisation: The 6 Key Questions You Need to Answer
The 6Ws framework draws inspiration from Rudyard Kipling’s renowned poem, I Keep Six Honest Serving Men. Kipling’s clever personification of six questions has long been a valuable problem-solving technique. By adopting a curious mindset, I have employed the same approach to create the 6Ws framework for unlocking personalisation – a data-driven method that aims to deliver improved customer experiences.