September 13, 2024
Delivering Relevant Experiences for Overlapping Customer Segments in Adobe Target
In the world of digital marketing, delivering personalised content is key to engaging your audience. But what happens when your users fit into multiple audience segments? In this blog, we dive into Adobe Target’s Experience Targeting (XT) and explore how to effectively manage and prioritise overlapping audiences. Using real-world eCommerce scenarios, we’ll show you how to ensure that your users always receive the most relevant and impactful experience, boosting both engagement and conversion rates.
