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Email personalisation boosts engagement and conversions. With Adobe Target, brands can deliver dynamic email and post-click experiences—even without JavaScript—using UBOX and URL-based personalisation. This guide covers setup, testing, and measurement with Adobe Target and Adobe Analytics to optimise the full customer journey.
Discover how evidence-based personalisation pilots outperform RFPs. Learn why pre-work, data-driven use cases, and structured CRO and Personalisation pilots setup the foundations for experimentation and measurable value.
This article explores how Tealium Moments IQ and Adobe Target enable the effective use of zero-party data, facilitating the creation of dynamic, context-aware interactions that resonate with individual customers. This approach not only respects user privacy but also drives significant improvements in engagement and conversion rates.
This article explores how businesses can implement multi-page personalisation using Adobe Target to deliver consistent and relevant experiences across multiple pages. It outlines key configuration methods, benefits, and best practices to help ensure that personalised content and messaging follow users throughout their journey.
Displaying the same experience repeatedly in a session can frustrate users. Using an Adobe Target profile script, businesses can control experience frequency, enhancing satisfaction and effectiveness. This blog explores session-based control, a use case, and step-by-step implementation using an Adobe Target profile script.
This guide offers a structured approach to troubleshooting Adobe Target activities in server-side environments. The document helps businesses resolve issues efficiently, ensuring seamless customer experiences and maximising personalisation impact.
Explore the sixth and last question of the 6Ws – the questions which are essential for unlocking personalisation: determining HOW personalised message will be delivered.
Whether you’re using at.js or the Adobe Experience Platform Web SDK, personalisation can be tricky. That’s why we’ve created an easy-to-follow Troubleshooting Guide to help you solve delivery issues and get your Adobe Target setup running smoothly.
In the world of digital marketing, delivering personalised content is key to engaging your audience. But what happens when your users fit into multiple audience segments? In this blog, we dive into Adobe Target’s Experience Targeting (XT) and explore how to effectively manage and prioritise overlapping audiences. Using real-world eCommerce scenarios, we’ll show you how to ensure that your users always receive the most relevant and impactful experience, boosting both engagement and conversion rates.
Explore the fifth question of the 6Ws – the questions which are essential for unlocking personalisation: determining WHAT message will be delivered.
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