SIGN UP FOR FREE TODAY
OCT 19 LONDON:
Tealium AudienceStream
CDP MasterCLaaS.
Online recommendations are now crucial, with platforms like Amazon and Netflix setting high standards. Consumers expect tailored suggestions, driving engagement, conversions, and loyalty. Adobe Target helps businesses achieve this personalisation at scale.
Let’s explore how to tackle the second question that unlocks personalisation: defining your target audience. Let’s address the WHO.
In designing a personalisation program or individual campaign, asking WHY is a crucial step. The answer to this question helps identify the goals that the campaign should achieve and motivates us to determine whether it met expectations.
The iconic Matrix series presents us with two distinct personas: Neo and Mr. Anderson. While both characters start as the same individual, they represent two divergent paths—one of continuous learning and the other of static training. Their journeys provide a compelling metaphor for our professional and personal growth. So, which path do you and your team walk on?
The 6Ws framework draws inspiration from Rudyard Kipling’s renowned poem, I Keep Six Honest Serving Men. Kipling’s clever personification of six questions has long been a valuable problem-solving technique. By adopting a curious mindset, I have employed the same approach to create the 6Ws framework for unlocking personalisation – a data-driven method that aims to deliver improved customer experiences.
Marketing-Fatigue, caused by repetitive marketing messages can have detrimental impact on user experience and consequently to journey conversion rates. Frequency capping has been long used by marketers as a strategic tool to mitigate marketing fatigue. This article delves into enabling this technique for owned-media, using Adobe Target.
MarTech adoption is no longer a luxury; it’s a necessity. While 88% of today’s marketing budgets are dedicated to MarTech spend, only 42% of marketers utilise their full MarTech stack capabilities. Let’s dive into the hurdles that businesses currently face and the repercussions of low MarTech adoption. We’ll also explore key reasons for this wastage, as well as actionable solutions for overcoming the challenge you’re facing so that you can supercharge your MarTech adoption.
Experimentation is the process of testing variations in design, content, and user experiences to determine which performs best. AI enhances this process in several key ways.
The incorporation of Artificial Intelligence (AI) into experience optimisation is not just an exciting advancement; it is a transformative force in the realm of digital experiences. AI is not something to shy away from; it is a catalyst for human-centric experimentation, promising tailored, efficient, and data-driven interactions.
Crafting the perfect ad is just one piece of the puzzle in today’s digital landscape. Equally important is ensuring a seamless journey for your audience.
Adobe Analytics
Adobe Target
Adobe Audience Manager
Adobe Experience Manager
Adobe Campaign Manager
Adobe Real-Time CDP
Google Analytics (GA4)
Google Analytics (360)
Google Optimize
Google Tag Manager
Tealium AudienceStream CDP
Tealium EventStream
Tealium IQ
Consulting
MarTech Gap Analysis
MarTech Maturity Auditing
Customer Journey Mapping
Learning and Adoption Solutions
Analytics Platforms
Audience Management Platforms
Customer Data Platforms (CDP)
Data Management Platforms (DMP)
Social Engagement Platforms
Data Collection
Data Visualisation and Reporting
Predictive Analytics & AI
Actionable Insights
Conversion Rate Optimisation (CRO)
A/B Testing and Experimentation
Personalisation Strategies
Data Automation
Business Intelligence
Generative AI
Paid Search
Paid Social
Display and Video
SEO
Affiliate Marketing
