Growing Your Audiences: Harnessing First-Party Data in The Cookiepocalypse ​

Discover innovative strategies for overcoming audience targeting challenges post-cookie era! Join our webinar to explore how Playrcart and Tealium can accelerate the creation and activation of robust first-party audiences.
FREE WEBINAR

Growing Your Audiences: Harnessing First-Party Data in The Cookiepocalypse

Method:
On Demand

Duration:
60 Minutes

Discover innovative strategies for overcoming audience targeting challenges post-cookie era! Watch this on demand webinar to explore how Playrcart and Tealium can accelerate the creation and activation of robust first-party audiences.

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Prepared For The Third-Party Cookie Demise?

Google is starting to depreciate third-party cookies in 2024 with them already having been disabled for 1% of users with a full stop for all users by end of Q3. This is going to have an impact on audience creation and targeting.

In this on demand webinar, learn how gathering first-party data in the cookieless world and explore how the strategic use of transactable ads and customer data platforms (CDP) will help ensure your survival in a cookieless environment while also reducing friction and foster trust with your customers.

 

What you will learn

See innovative strategies that you can implement to incentivise your customers and grow your first-party audiences.

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