Blog Articles
Blogs
Many organisations mistakenly prioritise technical integrations over the practical application of CDP use cases - the real drivers of value. This guide explores a three-stage framework for maximising the impact of CDP use cases, from foundational strategies to advanced applications, ensuring that teams are empowered to drive meaningful outcomes.
Blogs
The relentless pursuit of the mythical "360-degree customer view" is a dangerous distraction for adoption of CDP use-cases.
This post emphasises a pragmatic approach to CDP implementation, focusing on achievable goals and iterative improvement. It challenges the traditional "big bang" approach and encourages a more agile and data-driven strategy.
Blogs
Displaying the same experience repeatedly in a session can frustrate users. Using an Adobe Target profile script, businesses can control experience frequency, enhancing satisfaction and effectiveness. This blog explores session-based control, a use case, and step-by-step implementation using an Adobe Target profile script.
On Demand Webinars
On Demand Webinars
Explore the intricacies of third-party cookies in this on-demand webinar with Will Harmer, the esteemed Chief Product Officer at Utiq, . Discover the "good, bad, and ugly" aspects of alternative strategies, and gain insights on preparing for a world without third-party cookies and effective identity resolution.
On Demand Webinars
Discover innovative strategies for overcoming audience targeting challenges post-cookie era! Watch this on demand webinar to explore how Playrcart and Tealium can accelerate the creation and activation of robust first-party audiences.
Customer Experience Optimisation Insights (Newsletter)
Customer Experience Optimisation Insights
View the March 2025 edition of Customer Experience Optimisations Insights.
Customer Experience Optimisation Insights
View the February 2025 edition of Customer Experience Optimisations Insights.
Customer Experience Optimisation Insights
View the January 2025 edition of Customer Experience Optimisations Insights.
Cheatsheets and Downloadables
Cheatsheets & Downloadables
A list of prominent individuals to follow on LinkedIn, books to read and communities to join – to keep learning and remaining updated on Experience Optimisation (CRO, Personalisation, Experimentation and Growth).
Cheatsheets & Downloadables
A repository of blogs, articles and webinars on using Adobe Target, learning from Adobe Product teams as well as industry-experts.
Cheatsheets & Downloadables
Create and validate ideas that effectively address customer intent.