January 20, 2024

Cross-Device Affinity Targeting

See how personalised and consistent experiences can be delivered across devices and platforms with Tealium AudienceStream and Adobe Target.
January 8, 2024

Art of Balance: Overcoming Marketing Fatigue Using Frequency Capping

Marketing-Fatigue, caused by repetitive marketing messages can have detrimental impact on user experience and consequently to journey conversion rates. Frequency capping has been long used by marketers as a strategic tool to mitigate marketing fatigue. This article delves into enabling this technique for owned-media, using Adobe Target.

October 27, 2023

What’s Your Biggest MarTech Challenge?

MarTech adoption is no longer a luxury; it’s a necessity. While 88% of today’s marketing budgets are dedicated to MarTech spend, only 42% of marketers utilise their full MarTech stack capabilities. Let’s dive into the hurdles that businesses currently face and the repercussions of low MarTech adoption. We’ll also explore key reasons for this wastage, as well as actionable solutions for overcoming the challenge you’re facing so that you can supercharge your MarTech adoption.

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