January 15, 2025
Evidence-Based Idea Validation Framework
Create and validate ideas that effectively address customer intent.
Resources
January 7, 2025
Adobe Target Commands and Profile Scripts Cheatsheet
This page provides quick access to Adobe Target functions/commands/links that are used commonly.
November 11, 2024
MarTech Events Calendar
A single stop place for all upcoming events related to MarTech, Marketing, Experimentation and more!
June 21, 2024
Ideathon Framework
Want to break down barriers and foster cross-team collaboration to enhance problem-solving, innovation, and customer experience? Download our free Ideathon framework to learn how to unite people and teams, diversify ideas, and drive innovation.
May 19, 2024
Pre-Experiment Checklist
Our comprehensive Pre-Experiment Checklist is your guide to ensuring experiments are commercially and technical feasible and aligned with business objectives from the get-go.
April 19, 2024
Identity Resolution Solutions: Exploring Options Beyond Third-Party Cookies
Take an in-depth look at various identity resolution solutions as substitutes for third-party cookies. Compare their advantages, challenges, and potential impacts to determine the most suitable option for your needs.
March 25, 2024
The Matrix of Growth: Choosing Between Neo’s Learning and Mr. Anderson’s Stagnation
The iconic Matrix series presents us with two distinct personas: Neo and Mr. Anderson. While both characters start as the same individual, they represent two divergent paths—one of continuous learning and the other of static training. Their journeys provide a compelling metaphor for our professional and personal growth. So, which path do you and your team walk on?
March 5, 2024
Unlocking Personalisation: The 6 Key Questions You Need to Answer
The 6Ws framework draws inspiration from Rudyard Kipling’s renowned poem, I Keep Six Honest Serving Men. Kipling’s clever personification of six questions has long been a valuable problem-solving technique. By adopting a curious mindset, I have employed the same approach to create the 6Ws framework for unlocking personalisation – a data-driven method that aims to deliver improved customer experiences.
February 1, 2024
Experience Optimisation Pre-Launch QA Checklist
Our Pre-Launch QA Launch Checklist is designed to guide you through the essential steps to guarantee a smooth and error-free launch.
January 20, 2024
Identity Resolution – An Essential Survival Guide for the 2024 Cookiepocalypse
Identity resolution is more crucial in 2024 than ever as marketers face greater challenges arising from privacy regulations, the explosion of digital touchpoints and the impending third-party ‘cookiepocalypse’.