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MarTech Insights, Resources and Ideas
Practical insights, frameworks and tools from Dexata’s MarTech specialists, to help you extract more value from your ecosystem.
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Blog Articles
Blogs
Digital ad fraud is not just wasting your budget anymore, it is actively messing up your MarTech data. Today, scammers are using advanced AI to create incredibly realistic bots that mimic human behaviour, easily tricking standard security tools. The real danger is how this fake data quietly pollutes your entire tech stack, leading to broken experience optimisation results, messy CRM databases, and ad algorithms that waste money targeting ghosts.
Discover how major brands like Vodafone and Rakuten are fighting back by cleaning up their data pipelines and turning AI into their best defence shield.
Blogs
Understand the key differences between client-side and server-side tagging, how each approach impacts data accuracy, website performance, and privacy, and when to use them together for a modern, reliable tracking strategy.
Blogs
Most MarTech audits document the stack but fail to assess how effectively people, processes, and technology are creating value from it. With MarTech utilisation now sitting at just 49% according to Gartner, the challenge is no longer access to technology, but unlocking the value already inside the stack. Read the full article to explore why most MarTech audits fail to drive change, and what a value-led audit should look like instead.
On Demand Webinars
On Demand Webinars
Explore the intricacies of third-party cookies in this on-demand webinar with Will Harmer, the esteemed Chief Product Officer at Utiq, . Discover the "good, bad, and ugly" aspects of alternative strategies, and gain insights on preparing for a world without third-party cookies and effective identity resolution.
On Demand Webinars
Discover innovative strategies for overcoming audience targeting challenges post-cookie era! Watch this on demand webinar to explore how Playrcart and Tealium can accelerate the creation and activation of robust first-party audiences.
Customer Experience Optimisation Insights (Newsletter)
Customer Experience Optimisation Insights
View the May 2026 edition of Customer Experience Optimisations Insights.
Customer Experience Optimisation Insights
View the April
2026 edition of Customer Experience Optimisations Insights.
Customer Experience Optimisation Insights
View the March
2026 edition of Customer Experience Optimisations Insights.
Cheatsheets and Downloadables
Cheatsheets & Downloadables
A single stop place for all upcoming events related to MarTech, Marketing, Experimentation and more!
Cheatsheets & Downloadables
AI is transforming how customers discover brands. Are you ready for it? Find out by downloading our free, expert-designed checklist to benchmark your organisation’s AI SEO readiness.
Cheatsheets & Downloadables
A list of prominent individuals to follow on LinkedIn, books to read and communities to join – to keep learning and remaining updated on Experience Optimisation (CRO, Personalisation, Experimentation and Growth).
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Free MarTech Value Assessment
Preliminary assessment to assess your stack, identify opportunities, accelerate ROI.
Benchmark Your Performance
See how your utilisation compares to industry leaders
Customised Use Case Roadmap
A plan tailored to your goals and existing stack.