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MarTech Insights, Resources and Ideas
Practical insights, frameworks and tools from Dexata’s MarTech specialists, to help you extract more value from your ecosystem.
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Blog Articles
Blogs
Most organisations spend heavily on marketing technology — yet a large portion of that investment goes under-utilised. MarTech Value Engineering shifts the focus from buying more tools to engineering measurable business value from the tools you already have. It guides teams to identify capability gaps, align technology with outcomes, and prioritise the use cases that truly move the needle. The result? A tighter, more impactful stack, better adoption, and a MarTech engine that fuels growth rather than just complexity. Read the full article to unlock more value from your MarTech stack.
Blogs
Contact Centers are the new frontier for CDP activation. This article explores the many use cases that organisation can activate through integrating their contact center with their CDP.
Blogs
Personalisation is often treated as a feature,
an experiment, a rule, a page variation. But through a data science lens, it becomes something else entirely: a system. In my second month at Dexata, working closely with Adobe personalisation shifted how I think about MarTech, from tools and tactics to decisioning, data quality, and governance. This reflection explores why intelligent experiences depend less on algorithms and more on trusted data, disciplined execution, and connected systems that learn responsibly over time.
On Demand Webinars
On Demand Webinars
Explore the intricacies of third-party cookies in this on-demand webinar with Will Harmer, the esteemed Chief Product Officer at Utiq, . Discover the "good, bad, and ugly" aspects of alternative strategies, and gain insights on preparing for a world without third-party cookies and effective identity resolution.
On Demand Webinars
Discover innovative strategies for overcoming audience targeting challenges post-cookie era! Watch this on demand webinar to explore how Playrcart and Tealium can accelerate the creation and activation of robust first-party audiences.
Customer Experience Optimisation Insights (Newsletter)
Customer Experience Optimisation Insights
View the February 2026 edition of Customer Experience Optimisations Insights.
Customer Experience Optimisation Insights
View the January 2026 edition of Customer Experience Optimisations Insights.
Customer Experience Optimisation Insights
View the December 2025 edition of Customer Experience Optimisations Insights.
Cheatsheets and Downloadables
Cheatsheets & Downloadables
A single stop place for all upcoming events related to MarTech, Marketing, Experimentation and more!
Cheatsheets & Downloadables
AI is transforming how customers discover brands. Are you ready for it? Find out by downloading our free, expert-designed checklist to benchmark your organisation’s AI SEO readiness.
Cheatsheets & Downloadables
A list of prominent individuals to follow on LinkedIn, books to read and communities to join – to keep learning and remaining updated on Experience Optimisation (CRO, Personalisation, Experimentation and Growth).
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Free MarTech Value Assessment
Preliminary assessment to assess your stack, identify opportunities, accelerate ROI.
Benchmark Your Performance
See how your utilisation compares to industry leaders
Customised Use Case Roadmap
A plan tailored to your goals and existing stack.